Duffey Realty began in 1982 with a single guiding principle-treat each client with honesty and respect. For founders James E. Duffey and his wife, Irene, it was simply a matter of applying the Golden Rule to business-an approach that has been a formula for success for three generations.
Duffey Realty’s Local Roots Run Deep
The Duffeys met as students at West Georgia College (now the University of West Georgia) in the early 1950s. Mrs. Duffey worked in the campus post office, and Mr. Duffey, a Carrollton native fresh out of the U.S. Navy, always made it a point to check the mail every day. As a result of such diligence (and a little courting), he proposed to her on the steps of Adamson Hall, and they married in 1954.
The young couple first moved to Mrs. Duffey’s hometown of Decatur, Georgia. It was there that Mr. Duffey made his first real estate sale. After three years of gaining experience in the real estate market, he received an invitation from his brother to work alongside him in the meat processing business. Mr. Duffey accepted the invitation-putting his real estate career on hold. The Duffeys moved back to Carrollton in the early 1960s where Mr. Duffey worked alongside his brother growing their business over the next 20 years. In the early eighties, the meat processing company was sold, and Mr. Duffey returned to real estate and established Duffey Realty.
The first office for Duffey Realty was the family’s Carrollton home. While Mrs. Duffey answered the telephone and managed a busy household of seven children, Mr. Duffey met clients all over town. The business prospered, and other agents joined the Duffey team. In 1989, Duffey Realty moved into its first office on Tanner Street in Carrollton, and a few years later, the agency moved to its current location at 1441 North Park Street (US Highway 27).
The Duffey Approach to Business
Though office locations and agents have changed, Duffey Realty’s approach to business has not.
“We’ve always asked our agents to be honest with people when they list a house or a piece of property, and God has blessed us,” said Mr. Duffey. “We believe that God can do things that people can’t, and that’s been our basis from the beginning.”
One of the greatest compliments Mr. Duffey said he has ever received was the response a client gave to a friend’s question: “Who is the best real estate agent in town?” The client’s response showed the Duffey philosophy was working: “I can’t tell you who the best is, but the most honest is Duffey Realty.”
The reward of that honest approach to each real estate transaction has been continued success in the West Georgia and East Alabama real estate market.
Duffey’s Local and Regional Impact
Duffey Realty agents have helped thousands of West Georgia and East Alabama families buy and sell their homes and businesses. Duffey agents also have contributed to the development of the West Georgia business community. McIntosh Plaza (Carrollton), the Walmart.com distribution center (Carrollton), and the Pilot/Flying J fuel and services center at Interstate 20 Exit 19 (Temple) all began because local developers and landowners trusted Duffey Realty to put together a fair deal for their clients.
The Duffey family has also contributed to the community beyond the real estate market. Currently, Mr. and Mrs. Duffey are members of Southern Hills Christian Church. They have been band and athletic booster club members, Scout leaders, and Sunday School teachers. They have proudly watched their children and grandchildren become teachers, real estate agents, and business owners in Carrollton and throughout the Southeast, passing on the same family values of honesty and integrity the Duffeys have lived by for more than 80 years.
Duffey’s Personal Touch
Duffey agents care for people and want what is best for them in the present and in the future. “Certainly there are budgets and economic needs to consider in every real estate transaction, but there are personal needs as well,” Mr. Duffey said. “We put ourselves in the customer’s place, and give people time to find a solution that we will all be proud of.”
Such an approach may not always make financial sense, but it is the right thing to do, Duffey said.
“We may lose some listings or lose some sales, but we believe an honest approach will always be rewarded.”