Step-by-Step Series #2: Creating an Irresistible Listing to Sell Your Home Faster- Include Amenities that Buyers Want

(Iriana Shiyan/Shutterstock.com) A beautiful, outdoor entertaining area is an example of a feature to highlight on a listing.

(Iriana Shiyan/Shutterstock.com)

When you list your home with a REALTOR®, your listing will be searchable according to its basic details. Viewers will see details such as the property’s location, acreage, and neighborhood, as well as the selling price and a photo.

When summarizing your property, put yourself in the shoes of potential buyers. What is it about your home or neighborhood that those buyers will find attractive? Does your home have a fireplace? Sunroom? Deck? Include those features in your summary to motivate the potential homebuyer to explore your complete listing.

Some possible features to include in your listing are:
• Neighborhood or subdivision
• Nearby schools or school district
• Proximity to centers of commerce, including shopping centers and restaurants
• Number of bedrooms
• Number of bathrooms
• Unique rooms or features
• Storage space
• Outdoor features (pool, storage sheds, fencing, and yard size, for example)
Include great photos of those features as well.

“Highlight anything that makes your house more than a cookie cutter house,” says professional photographer Paige Murphy of Lilly P Photography in Temple. “Tray ceilings, unique light fixtures, windows—those are features that make a house really beautiful and set it apart.”