Step-by-Step Series #2: Creating an Irresistible Listing to Sell Your Home Faster-Include Great Photos To Interest Viewers in a Visit
By some estimates, you’ve got less than 15 seconds to make an impression on a potential buyer who has found your online home listing. How can you create a listing that will not only hold the buyer’s attention but also motivate them to see your home in person?
Quality photos are probably the most important part of the listing, says Duffey REALTOR Sandra O’Neal. Like most shoppers, homebuyers are visually oriented, and photos that highlight a home’s best features are going to grab attention.
Professional photographer Paige Murphy of Lilly P Photography in Temple suggests wide angles.
“Get in a corner, or get in the doorway, and don’t worry about getting the whole room,” she advises.
Ideally, a photo will include two walls, the ceiling and the floor, she said. Otherwise, the photo can make the room look boxed in.
Similarly, when photographing the home’s exterior, it’s better to take shots at an angle instead of straight on.
“A straight-on shot doesn’t show the depth,” Murphy said. “Pick a side or do both, but try to include corners and angles.”
O’Neal also recommends that sellers “think outside the box” when it comes to photos.
“All the pictures included in your listing do not need to be in the daylight,” she says. “If your property has some great dimension, like a wraparound porch, play that up! Take pictures at dusk with the porch and house lights on to showcase the positives. Bring out something about the house that might not be evident in a normal daylight shot,” O’Neal says.
Photos taken in the early morning or late afternoon often cast the best light on a home’s exterior, says Murphy. Photographers call that the “golden hour,” when the sun is about an inch from the horizon and the light is less harsh. Cloudy days can provide similar lighting conditions.
The ultimate goal is to create a warm and cozy look, Murphy said.
O’Neal recently closed on a house purchase where the buyer said that a photo taken of the house at dusk was THE reason he wanted to view the property in person. Great photos make a difference!
“You have one opportunity to make a good impression,” O’Neal says, and great photos are the first step in creating a listing that attracts the attention of buyers.